• Alternative text
• Analytics
• Duplicate content
• Facebook page
• Facebook sharing
• Feeds
• Headings
• Images
• Incoming Links
• Inoffensive content
• Layout
• Links
• Meta tags
• Popularity
• Printability
• Semantic HTML
• Social Media
• Titles
• Trustworthiness
• URL format
• Visual Interest
• W3C compliance

The links test checks to see how a site links to other pages, both internally and externally.

Why do we test this?

It is a common problem on the web that links are badly defined.  Search engines can index content better if it is well linked to, and it can help those using non visual browsers like screen readers.  The main problem we look for with links is the same description being used for more than one location, and the use of non-descriptive words like 'more'.  A link should clearly define where it goes to, and the same definition should not apply to more than one page.

How do we test this?

We look for non descriptive text being used in links, like 'More', 'Read more' or 'Click here'.  We also check to see if one description is used for different pages. 

What can I do about it?

You should avoid using words like 'more' to link to another page, but if you have to, use the title attribute of the anchor tag to be more descriptive about the page you are linking to.  You should also ensure that each page you link to has unique text or title attribute.