• Alternative text
• Analytics
• Duplicate content
• Facebook page
• Facebook sharing
• Feeds
• Headings
• Images
• Incoming Links
• Inoffensive content
• Layout
• Links
• Meta tags
• Popularity
• Printability
• Semantic HTML
• Social Media
• Titles
• Trustworthiness
• URL format
• Visual Interest
• W3C compliance

This test checks your website to see if you use a recognised analytics solution.

Why do we test for this?

Analytics is an important tool in maintaining a good website.  Modern analytics solutions give a site owner a wealth of information about their site, often for free.  In order to make the best of a site, analytics is invaluable.

How do we test for this?

We look for common analytics solutions which use embedded JavaScript in each page of a site.  It is impossible for us to detect server-side monitoring solutions.

What can I do about it?

Sign up for an analytics account (we use Google Analytics because it's fully featured and free) and make sure the tracking code is included on every page of your site.